SMS marketing is an effective way to reach out to your loyal customers when you want to them to know about your latest promos and company offerings. But sending a bunch of message is not enough. For this effort to work, you need to do it right.
If you are planning to use bulk SMS in UAE for your next marketing initiative, here are some things that you need to remember:
- Keep your message clear
The key to make sure that your target audience will understand what you are trying to say is to make sure that your message is clear. Since you are dealing with the limitations in space and characters, you need to be more direct and straightforward so that you can save on space. Also, you need to remember that people are always in haste. Texts that are too long will mostly be ignored.
- But be creative
Despite the directness and limitations in space and characters, you need to be ensure that you put a creative touch on it. You need to keep in mind that you need to get the attention of your target audience once they opened your message. A call to action phrase and witty sentences can help you win their attention.
- Proofread your text
You need to keep in mind that a misspelled word or a wrong information can cause confusion and it might affect your marketing campaign. Before sending out the texts to your contacts from your database. Read the text twice before sending it. It would be best to hire a copywriter that can check your marketing message and see if it complements your brand message as well.
- Go for subtle marketing
At times, it is best not to go the direct route. You may want to tease your audience with witty texts so they will get more curious with what your offering and would inquire more about it. But you need to be careful on using this tactic as it might backfire and you might lose your audience.
- Know the right time to send
You need to ensure that your target audience will read your texts so it is important that you send the message at the right time, not on periods of the days when they are busy or they are sleeping peacefully.
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